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By Raunak Neupane 03 Apr, 2021 0 comments

What is Digital Marketing and How Does it Work in 2021?

Let’s talk digital in 2021, shall we? I mean is there even anything that has not found its way to the internet? Enter Digital Marketing – the topic that has hit every business around the globe like a meteor.

So, what is Digital Marketing?

If the definition is what you are looking for, then it’s any form of marketing that exists online. But I have a feeling it’s not what you came here for.

Well, you are in luck because we are not going to just leave it at that. 

We are going to unravel the digital mystery and explore why digital marketing matters in 2021.

A Ride Through History

You may think that digital marketing arrived in the 2000s, but you would be very wrong to think so. 

As a matter of fact, the term was first coined back in the 1990s with the debut of server/client architecture.

With this Customer Relationship Management (CRM) applications gained popularity in marketing.

It was only after the development of social media platforms such as Facebook, Twitter, and LinkedIn in the 2000s when digital marketing became such an essential part of daily lives.

Overview

Let’s start by stating the obvious fact – you are reading this on your laptop, smartphone, or tablet.

Am I right?

Of course, I am. 

I mean, where else would you read a blog?

Believe it or not, there has been an increase in online users by 7% compared to January of 2019. That’s a monstrous growth with 298 million new users.

That too, in a year!

In fact, there has been an increase in social media users by 9% this year.

If 3.8 billion internet users are on social media, that’s where you need to be!

But do you really though?

Digital marketing is possible both online and offline.

It will help you reach your audience through digital channels or mediums. Some examples are Facebook, Instagram, Twitter, YouTube, TikTok, Google, and LinkedIn.

Meanwhile, you can do the same offline through SMS, Radio, and TV.

However, there’s one thing that you need to pin inside your head. The primary goal is to offer a viable solution to your audience so that you can connect with them.


Why Digital Marketing in 2021?

Honestly, traditional marketing doesn’t work anymore. Remember all the hoarding boards, also known as billboards?

They used to be everywhere but now, not so much. And, there’s a very valid reason behind that.

Image: Ace Advertising Signs

Yes, I admit! These are both creative and attractive.

But, that’s not the point!

Another valid point is that there are digital billboards now. Isn’t that effective enough?

I’d say not exactly!

Think about it. Smartphone makers keep us blessing us with technologies and applications we never knew we needed.

In fact, the only person in a car viewing the real world is the driver. If you take a look at the passenger seats, everyone is just busy on their phones.

And, I am pretty sure we are not going to step back from that. If in any case, we are going to indulge more and more in the virtual world.

Now, here’s what happened (sort of).

Someone woke up in the morning and had an idea of creating the first smartphone in the world. And, this idea would change the world forever.

Moreover, the fact that we are on our smartphone often means that the application that is engaging us has successfully converted us using digital marketing.


How Does Digital Marketing Work in 2021?

If you have this far, you really want to know what digital marketing is and how it works in 2021.

Don’t worry. We don’t plan to disappoint you either.

Digital Marketing comes in different shapes and sizes. These digital marketing strategies help you increase your conversion rates.

Conversion rates are the percentage of audiences that you have managed to convert into prospects or customers.

It all comes down to increasing your sales if you are selling a product or service.

There’s also branding, awareness, engagement, leads, and all sorts of objectives that you can achieve through digital marketing.

It really depends on what you want to achieve.

So, let’s look at the big players in digital marketing that will help you reach your goals.

(*Note: I am only going to talk about online marketing strategies as you are more than familiar with offline methods.)

Here are the top 4 online marketing tactics to learn in 2021:

  1. Search Engine Optimization (SEO)
  2. Social Media Marketing (SMM)
  3. Content Marketing
  4. Video Marketing

Search Engine Optimization (SEO)

It is simply the process of optimizing your website or page to rank higher in search engine results. This is by far the best way of getting organic traffic to your website.

However, you have to stay patient since search engines such as Google don’t rank your websites overnight.

It takes a significant amount of time. Maybe a few weeks or more but the key is to keep working on it.

Let’s assume that you provide products or services at a local level, for example, a car wash.

Results show that users are more likely to search for a nearby car wash centre on their mobile phones. That’s precisely why you need to optimise your content for mobile phones.

The following stats from Ahrefs give great insight into how users engage with local businesses on their mobile phones.

Image: Ahref

So, if you have a local business and you have optimized it for search engines, then you are more likely to get people visiting your business.

Even though the conversion percentage is a bit less but that’s still a win-win situation.

Social Media Marketing (SMM)

Promoting your services on social media channels will help you gain the right audiences that convert. It is truly a great digital marketing strategy and people often confuse digital marketing for SMM.

Besides targeting for sales, you can even use social media for brand awareness, generate leads, and drive traffic to your website.

The channels that you can use for social media marketing include:

  • Facebook
  • Instagram
  • LinkedIn
  • Snapchat
  • Pinterest
  • Twitter

Obviously, there are more. These are just to name a few popular ones.

Furthermore, you can easily schedule your posts on these social media channels using native tools or third-party tools.

Once you start optimizing your accounts, you will start getting inquiry messages and comments.

Content Marketing

You probably have heard everyone say ‘Content is King’ but what does it mean?

Well, you have to create creative and engaging content for anything to work in digital marketing.

The term content marketing refers to the creation of content assets for a targeted audience online. Creative content attracts the audience’s attention and generates leads.

It also plays a vital role in increasing brand awareness and expanding the customer base. The primary goal is to drive traffic and increase sales.

Some forms of content marketing include:

  • Blog posts where you can write articles demonstrating your service or expertise, similar to the one you’re reading. You can address the problems of your audience and provide them with a solution. This ultimately creates better opportunities to convert traffic into sales.
  • Infographics can explain your work through visualisation. You can either narrate your story or show it, and infographics do a better job of educating your audiences.
  • Captions and posts on social media also give a better understanding of your services to the users. If your content is appealing, it’s not too long before the audiences start converting to customers.

Video Marketing

The new age demands more of everything in less time. Feeding content to your audience is no different.

Thus, videos are a brilliant way to spread your message in a short duration of time.

Image: HubSpot

A global survey from HubSpot reveals that most businesses used videos as the primary form of media in their content strategy.

In fact, most of my audiences engaged with video posts. So, I speak with experience when I say that video marketing is the future of digital marketing.

I mean, there’s so much you can explain in a few seconds. Imagine having to read the details in image posts.

Boring, right?

With videos, you can drive more traffic to your business, and that’s a fact.

How can I be so sure?

Well, it’s because most video content platforms have blown up in recent years— for example, TikTok or StarMaker.

With the recent ban of TikTok, Instagram seized the opportunity and rolled out Instagram Reels.

Coincidence? I think not.


Conclusion

That’s it for our digital marketing guide. By now, you must have gathered that the possibilities are massive with online marketing and offline marketing.

Since this article’s focus was online marketing, I assume that it’s pretty clear why you can’t afford to miss out on the opportunities online.

Also, the online marketing tactics that I discussed can help you grow significantly in a short period.

However, I would also like to clarify that whatever you promote online, if it’s not valuable for your audience, you won’t generate enough engagement.

So, start posting valuable content and drive sales to your business!

Finally, I want to summarize the importance of this topic by listing out some of its benefits.

Benefits of Digital Marketing

Creating a strong online presence can and will benefit you in the following ways:

  • It will help you create brand awareness and convert audiences to drive more sales.
  • Being active every day on social media will give you a chance to build trust among your audiences.
  • It will help you find the right audiences for your business that are actually interested in what you are offering.
  • It can save you and the buyers a whole lot of trouble and time trying to connect.

I hope this guide helps you start in this digital marketing ocean with countless possibilities for your business. 

Not just your business, but it will also help if you are looking to grow your brand as a creator.

Which of the digital marketing tactics are you familiar with?

Let me know if I missed out any!